Pikolinos Spring/Summer Shoes

A viral advert to be seen on the web, to promote naturally good shoes from the Spanish footwear company 'Pikolinos'.

I created a viral advert as Pikolinos as an environmental company have a no paper policy. Due to this Pikolinos have not got much advertising. My concept behind this advert was to promote all the kinds of outdoor surfaces we walk on, and how shoes protect our feet. You never actually see a pair of shoes througout the advert. CLICK HERE to see the advert.